Armin Strom Orbit Purple watch boasts a world’s first indication: on-demand pointer date on the bezel.Independent Swiss watch brand Armin Strom has once again pushed the boundaries of horological innovation – something it does frequently – quietly…

And brand ambassador Austin Butler fronts the time-only mid-size (hurrah) campaign. March 25, 2025 Photos by Mark Kauzlarich Breitling first introduced the Top Time in 1964 as an entry-level chronograph designed to attract a younger, style-consciou…

In 2023, Schwarz Etienne debuted the Geometry line of watches. With its deconstructed dial, this collection has mixed technical precision and artistic license to create a set of watches that show that going a little avant-garde can have a huge pay-…

Why brands are getting busy with social media stars, starting a watch brand is both easy and hard, and AP's enviable Royal Oak problem. Welcome back for more of your watch business questions answered. The global watch business is big. The Swiss wat…

This week we remember Jean-Pierre Hagmann, whose hand created some of the finest watch cases in modern watchmaking. We discuss the latest creations from Audemars Piguet, Albishorn, Biver, Krayon, and Laurent Ferrier.We also dedicate a segment to qu…

Independent watchmaker Czapek launched its first luxury sports watch – the Antarctique – with the brand’s first in-house movement in 2020. Avoiding the classic formula of angular bezels that populate this genre, the Antarctique is a stylish, relati…

Theoretically, it could become yours... No, it’s not the one he wore on the Moon, of course. The Speedmaster Professional 105.012 with NASA serial number 46 that Neil Armstrong wore during Apollo 11 is on display at the National Air and Space Museu…

Czapek’s integrated sports watch gets a complicated upgrade in time for Watches and Wonders Geneva 2025.The Calibre 9 is a new in-house flying tourbillon movement from Czapek, featuring a 72-hour automatic power reserve and a variable inertia bala…

The Lapis Sauté Mt. Fuji Edition is an affordable jump hour watch from micro brand Zentier that combines a classical a guichet display for hours and minutes, along with a cushion case and a lapis lazuli dial. Like Zentier’s earlier jump hour model,…

We are excited to be at Watches & Wonders 2025. Once again. After nearly 30 years for Peter, he is still excited to go. And Stanley’s second WWG has also got him super psyched and excited. We talk about what is new and happening next week in Geneva…

Meet the new 38mm Breitling Top Time with a cleaner dial In 2020, Breitling revived its Top Time collection. Since then, we’ve seen many two- and three-register chronographs with playful and colorful dials. Many of those watches were part of a coll…

Few private horological collections survive intact from the 19th century. The fully catalogued collection of clocks and watches by Rev. Henry Leonard Nelthropp FSA was made initially without the benefit of any reference books. The extensive collect…

Renowned for often turning classic horology on its side, the Finnish master watchmaker’s new collaboration with innovative Milanese retailer Great Masters of Time (GMT) flips the script even more, but this time from back to front. Through his solo…

Authentic Watch Conversations Since 2007 This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the e…

In a collaboration that bridges the world of timekeeping with the spirit of American automotive and motorcycle culture, Seiko presents a cool new addition to its mechanical-entry segment, the Seiko 5 Sports collection. The SKX Series Mooneyes Limit…

Most people think of the Royal Oak when they hear the name Audemars Piguet. But the fact that the company, based in Le Brassus in the Swiss Jura region, is one of the top names in the watch world is by no means only due to this classic stainless-st…

One thing you could never accuse Jacob & Co. of is being boring. With some of the most extraordinary and extravagant timepieces on the market, Jacob & Co.’s watches are always spectacular visually and mechanically. The latest model is an evolution…

When it comes to this classic rectangular watch, the case is its own mechanical complication. The Original In 1931, businessman César de Trey approached his friend Jacques-David LeCoultre to produce a watch with a cover that would protect the face…

A light discussion about our hopes for the fair in Geneva Welcome to another episode of Fratello On Air! This week, we share our hopes and dreams (not really) for what should be an epic Watches and Wonders 2025. After a blah 2024, we’re expecting s…

Maurice Lacroix was founded in 1975 by the Desco von Schulthess watchmaking company, which produced watches for various labels and third parties before that. In just a couple of short years, the name Maurice Lacroix became so popular that a decisio…

Celebrating 50 years in style! Today, we take a look at the new Maurice Lacroix 1975 Collection. These watches represent a new line and celebrate the brand’s 50th anniversary. They are attractive choices as daily pieces that lean toward the dressy…

From iconic racing watches to auction darlings, panda dial chronographs hold a special place in the hearts of collectors all over the world. It is little wonder most brands have their own interpretation of the much-loved design. The panda dial was…

The Amelia 2022 was my first concours d’elegance experience, and it left an impression. In fact, it left such a mark that one article cannot encompass the entirety of the experience. Explore my initial Part 1 retrospective  review of Amelia Island…

Founded in August 2022, Byrne Watch is the creation of Claire Cohen, a luxury and fashion expert, and John Byrne, a visionary designer and master watchmaker. The brand carries John’s name and reflects his boundless creativity, alongside their share…

When Norqain came onto the scene in 2018, it didn’t bother dipping its toes to test the waters or letting the market decide what it would be. It set up shop, declaring without any hint of doubt that it was a luxury Swiss watch brand. Entering into…

Delma, founded in 1924, is a family-owned brand based in Lengnau, Switzerland, with a solid track record of rugged, high-performance sports watches adapted to racing, airborne and diving pursuits. Last year, Delma surprised its fan base with the re…

Young independent brand Alto adds a limited edition falcon’s eye dial to its catalogue. Sections of the semi-precious stone have been cut up and arranged from darkest in the centre to lightest on the outside to represent a real eye. Limited to jus…

Going for the integrated look from The Crown Okay, we have all seen those grainy, allegedly leaked Rolex images, right? Could we see a return of Rolex watches with integrated bracelets this spring? Who knows? We haven’t engaged too much since we ca…

The independent brand Horage has produced some of the most genuinely interesting watches of the last several years. They’re a bit of a tough brand to pin down. Depending on how you discover them, you could mistake them for a brand obsessed with lin…

Farer is a brand you’re likely familiar with as it’s a well-established British watch company at this point, founded in 2015 with a large portfolio (past and present) of stylish and even whimsical models. The latest Farer Moritz Green chronograph i…

I first came across a short video of the Tempo Rubato metronome on Instagram. Before I could message my contact in Japan who posted it, I already had an email waiting for me in the inbox from him introducing this wrist metronome device and its crea…

A fully-ceramic challenger enters the arena with a watch to celebrate the brand's 25th anniversary. Last week, Formex rang in its 25th anniversary with the Essence Ceramica Skeleton COSC. While Formex has certainly felt like a mainstay in the "micr…

View of face of hand-held stopwatch [Stopwatch, Wright Brothers, A19640054], nickel plated with white face and arabic numerals. Smaller inset dial to record minutes. This watch was used to time the four flights made with the Wright Flyer by Wilbur…

The magnetic draw of Sydney should not be underestimated – and I’m not just saying that because I’m a born-and-bred Sydneysider. It’s a bustling metropolis and one of the great world cities, and few cities around the can compete with Sydney’s year-…

One Spanish estate stands above all others in the world of fine wine (okay, we are putting Sherry to one side here as that is an entirely different debate).Many years ago, the famous British wine scribe, Hugh Johnson, described Penfolds Grange Herm…

Beyond its newly revived relationship with Formula 1, TAG Heuer’s heart and soul have been petrol-fueled for decades and decades. The 2025 season marks LVMH’s takeover of the coveted Formula 1 global partnership role. To those of us who follow moto…

The world’s thinnest mechanical watch is an attention-grabbing way to announce a brand partnership. That was how Richard Mille and Ferrari kicked off their alliance in 2022. Now, the second product to result from it shows the relationship is about…

As the season of renewal begins, Meistersinger, the single-hand watch specialist from Germany, unveils four new pastel color variants for their popular retro model, the Neo. This classic timepiece now embraces a fresh, spring-inspired palette: ligh…

Photos by Reinout Nieuwenhuizen Segaar.When it comes to independent watch brands, Christiaan van der Klaauw is one that wrote the book about them. Born in 1944 in Leiden, The Netherlands, he trained as an instrument maker and got involved with the…

Union Glashütte, a brand owned by the Swatch Group, is known for crafting reliable timepieces that blend emotional appeal with good value. One of the notable collections is the Belisar Chronograph series, which combines retro inspiration with moder…

Can the “Code" bring me long-term satisfaction? The “Code” is growing on me. It wasn’t exactly love at first sight, to put it mildly. Still, with time and, more importantly, some much-needed significant cosmetic changes, I’m warming up to the watch…

For the first time, a Speedmaster belonging to the first man to walk on the moon, is up for public sale. For the first time ever, Neil Armstrong's commemorative gold Omega Speedmaster is coming to auction, offering a rare chance to own a watch that…

British Watchmakers’ Day is quickly becoming a date to have circled in the calendar here in London, with its second instalment living up to the hype created by its debut last year. With more brands joining the fray and other exhibitors (including o…

Arnold & Son celebrates their 250th Anniversary of John Arnold’s legacy, with the new Constant Force Tourbillon 11. Press Release information with commentary in italics.The Arnold & Son Constant Force Tourbillon 11, Ref. 1FCBJ.E01A.C246J will retai…

Byrne is an independent watchmaker that debuted in 2021 and is known for its original design and playful dial animations featuring customisable, changing indices. At the heart of its innovation is the Gyro Dial complication, which allows the cuboid…

Luxury objects and pursuits have never been about sustainability or efficiency. The entire premise of most luxury objects and experiences is that they are wasteful things for our fun and comfort. Over the last several years, however, a new trend in…

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Taking a classic out into the ocean Last year, I asked, “Can we appreciate the Rolex Submariner as just a great dive watch?” That question and article sparked a lot of debate. Today, I am asking a similar question of the Submariner’s spiritual comp…